OVER
VERTICALS'
AiR RECORDS is more than a music label—it's a creative ecosystem built to support talent, storytelling, and entertainment from every angle. Through our specialized verticals, we bring together design, technology, music production, visual content creation, and talent discovery under one umbrella. Each vertical plays a unique role in empowering artists, creating opportunities, and delivering exceptional creative experiences. Together, they form a collaborative platform dedicated to nurturing talent, producing impactful content, and shaping the future of entertainment across India.
LOCATION
New Delhi / Mumbai
The Umbrela Company
Design. Technology. Experiences.
INEVENT Designs & Technologies Pvt. Ltd. is the creative and technological powerhouse behind immersive brand experiences, innovative event solutions, and impactful visual communications. Built by a team of experienced creative thinkers, technology specialists, designers, strategists, and growth experts, INEVENT transforms ideas into meaningful experiences that connect brands with audiences.
From concept development and design strategy to digital experiences, motion graphics, event technology, and brand storytelling, INEVENT delivers solutions that blend creativity with innovation. With a strong understanding of audience behavior and emerging technologies, the team creates engaging experiences that leave lasting impressions. Whether it's a corporate event, product launch, entertainment property, brand campaign, or digital activation, INEVENT approaches every project with a commitment to excellence, originality, and measurable impact.
Driven by design thinking and powered by technology, INEVENT continues to help organizations communicate better, engage deeper, and grow stronger through creative innovation.
Music Lable With a Different approach
AiR RECORDS is a modern music and entertainment company built on a simple yet powerful belief: great talent deserves great opportunities. Founded with a vision to discover, nurture, and elevate emerging artists, AiR RECORDS serves as a creative ecosystem where musicians, singers, composers, lyricists, performers, and creators can transform their passion into meaningful careers.
More than just a music label, AiR RECORDS is a platform dedicated to artist development, content creation, talent management, and entertainment innovation. With a strong foundation built on industry expertise and creative excellence, the company provides aspiring artists with the guidance, resources, mentorship, and exposure needed to thrive in an increasingly competitive industry.
At the heart of AiR RECORDS lies the vision of Mr. Nagesh, an entertainment professional with over 27 years of industry experience. His mission is to create opportunities for deserving talent, regardless of their background or financial circumstances. The label is driven by the belief that talent should never be limited by access, and that with the right support system, extraordinary artists can emerge from anywhere.
From Urban and Devotional music to expanding Regional content across Punjab, Haryana, Rajasthan, Uttarakhand, Uttar Pradesh, and beyond, AiR RECORDS is committed to celebrating diverse voices and authentic stories. Supported by a network of experienced professionals across production, technology, media, and entertainment, the label continues to create pathways for artists to be heard, seen, and remembered.
AiR RECORDS is not just building artists—it is building a community, a culture, and a future where creativity thrives, talent is recognized, and dreams are given the wings to soar.
Discovering Tomorrow's Stars, Today.
The Star Edge India is a premier talent discovery and recognition platform dedicated to identifying, nurturing, and celebrating exceptional talent from across the country. Created with a vision to provide deserving artists with professional exposure and meaningful opportunities, the platform serves as a bridge between emerging talent and the entertainment industry.
At The Star Edge India, every competition is designed with transparency, credibility, and industry standards at its core. Participants are evaluated by experienced professionals, music experts, creative mentors, and industry leaders who bring years of expertise and real-world insights to the judging process. This ensures that talent is recognized fairly and rewarded based on merit, creativity, and potential.
More than a competition platform, The Star Edge India is a launchpad for aspiring artists. Beginning with the music category and expanding into multiple creative disciplines, the initiative aims to provide artists with visibility, mentorship, recognition, and career-defining opportunities. Our mission is simple—to discover extraordinary talent, empower creative journeys, and help the next generation of stars step confidently into the spotlight.
Where Music Comes Alive.
Tune Tribe is the dedicated in-house music studio of AiR RECORDS, created to provide artists, musicians, and creators with a professional environment to compose, record, collaborate, and innovate. Designed as both a production facility and a creative hub, Tune Tribe brings together talent, technology, and artistic freedom under one roof.
Equipped with modern recording infrastructure and supported by experienced music professionals, the studio offers a complete range of services including music production, vocal recording, songwriting support, lyric writing, composition, mixing, mastering, and sound design. Beyond production services, Tune Tribe serves as a collaborative space where artists can connect, experiment, and participate in creative jam sessions that inspire fresh ideas and unique musical expressions.
Whether an artist is recording their first single or developing a complete album, Tune Tribe provides the resources, expertise, and atmosphere needed to transform musical ideas into polished productions. It is more than a studio—it's a creative ecosystem built to nurture talent and bring great music to life.
Visual Stories. Crafted to Perfection.
Studio B&W is the visual production division of AiR RECORDS, dedicated to delivering world-class photography, videography, editing, VFX, color grading, and post-production services. Backed by a talented team of filmmakers, cinematographers, editors, photographers, and visual artists, the studio transforms creative ideas into compelling visual experiences.
From music videos and artist portfolios to commercial productions, live events, documentaries, and branded content, Studio B&W manages every stage of production with precision and creativity. Equipped with professional-grade technology and an experienced on-ground production team, the studio ensures high-quality execution from planning and shooting to editing and final delivery.
What sets Studio B&W apart is its ability to blend technical excellence with storytelling. Every frame is designed to create impact, evoke emotion, and elevate the artist's or brand's vision. Whether behind the camera or in the editing suite, the team remains committed to producing content that stands out in today's competitive visual landscape.